CIRCLE CROP | padding PADDING INSIDE THE CIRCLE CROP Text inside the Circle Crop should not extend past a straight line from the top of the Circle Crop curve to the bottom of the Circle Crop curve PADDING OUTSIDE OF THE CIRCLE CROP Minimum padding between the text and the Circle Crop is equal to 10% of the height of the layout Light Falls Tonight 8/7C ALL NEWLight Falls Tonight 8/7C ALL NEW X 10%X Call the Midwife Tonight 8/7C NEW EPISODE X 10%X Call the Midwife Tonight 8/7C NEW EPISODE Same padding rules apply when using text over images within a Circle Crop OPTION: Tonight 8/7C ALL NEW 61 -- 1 of 59 -- circle crop | Approved use and improper use Scale the Circle Crop to bleed off of three sides of the layout DO: Consider using a Circle Crop coming from the top or bottom of the layout for portrait layouts ACCEPTABLE USE: Do not scale the Circle Crop to bleed off of only one or two sides of the layout DO NOT: Do not use cascading text in the Circle Crop DO NOT: Women Little Tonight ALL NEW at 8/7c Do not make the Circle Crop off-center DO NOT: 62 -- 2 of 59 -- Curve This abstract Curve is derived from the back of the Profiles within our PBS logo. This shape creates space to frame text or content, and adds visual depth. 63 Best when used: Sparingly To hold text To hold imagery 1 2 3 -- 3 of 59 -- Curve | LAYOUT The diagram to the right demonstrates where the Curve originates from. The Curve is primarily placed in the lower left corner of a layout, and always in this orientation to mimic the back of the Profiles. The Curve can be scaled to best suit individual assets, but should not be flipped, rotated, or stretched.
 64 -- 4 of 59 -- Make sure there is sufficient contrast between the Curve and the background. Depending on the solid background color, the blending mode of the shadow element can change (page 66). Make sure there is sufficient contrast between the text and the Gradient background. CURVE | color and imagery OPTION B: background is
 solid color OPTION C: background is
 GRADIENT option a: background is image or footage Navy Blue Medium Blue White Background fill color options: Background Gradient fill color options: 65 Primary Gradient Secondary Gradient Medium Blue Medium Blue Shadow is set to Normal or Multiply blending mode: Shadow is set to Multiply blending mode: Do not add a shadow when using the Curve with imagery DO NOT: -- 5 of 59 -- shadow blending mode Curve | shadow blending mode 66 When the Curve is used in a layout, it can be paired with a shadow to create depth. The blending mode of the shadow can be adjusted depending on the background type. For PBS Blue, Medium Blue, or White backgrounds, set the blending mode of the shadow to ‘Multiply’ in the Curve Photoshop file. For Navy Blue backgrounds, set the blending mode of the shadow to ‘Normal’ in the Curve Photoshop file. Stakeholders Report 2025 -- 6 of 59 -- Curve | approved use The Curve should always be placed opposite the light source and at the bottom of the frame. The Curve can be used for both horizontal and vertical layouts. The Curve can be used minimally in small-scale applications, like a lower-third layout. 67 The Curve can bring dimension to simple layouts that require focus on the text. -- 7 of 59 -- Do not rotate the Curve DO NOT: Do not add a shadow when using the Curve with a full color image DO NOT: Curve | improper use 68 DO NOT: Do not flip the Curve Do not include the top half of the back of the Profiles as part of the Curve DO NOT: Do not extend the Curve to further up the Profiles or down to the neck DO NOT: Do not extend the Curve beyond the bottom left corner of the layout DO NOT: Do not stretch the Curve DO NOT: -- 8 of 59 -- Circle Highlight The Circle Highlight is a simple, impactful device that serves to emphasize key information. ALL NEW UP NEXT Best when used: Sparingly and thoughtfully To hold and emphasize key text 1 2 Character limit: No more than 8 characters per line No more than 3 lines of text 1 2 69 -- 9 of 59 -- Circle Highlight | color and imagery OPTION A2: background is image or footage with transparent circle highlight OPTION B: CIRCLE Highlight AND BACKGROUND ARE SOLID COLORS option a1: background is image or footage Circle Highlight fill color options*: PBS Blue Navy Blue Medium Blue Light Blue White Text color options*: Teal Yellow Coral White PBS Blue Teal Yellow Coral White PBS Blue Teal Yellow Coral White PBS Blue Text color options*: PBS Blue Navy Blue Medium Blue Light Blue White Circle Highlight and background fill color options*: Text color options* always at 100% opacity: PBS Blue Navy Blue Medium Blue Light Blue White Circle Highlight fill color options* at no less than 80% opacity: ALL NEW ALL NEW ALL NEW *Make sure chosen color pairings are accessible (see pages 29-34) 70 -- 10 of 59 -- Circle Highlight | COLOR AND GRADIENT option c: background is primary gradient Circle Highlight fill color options*: Light Blue Navy Blue White Text color options*: Teal Yellow Coral White PBS Blue *Make sure chosen color pairings are accessible (see pages 29-34) ALL NEW ALL NEW Do not fill the Circle Highlight with the Gradients DO NOT: 71 -- 11 of 59 -- MINIMUM PADDING MAXIMUM PADDING Minimum padding around the Circle Highlight for text or logo placement is equal to 10% of the diameter of the circle Maximum padding around the Circle Highlight for text or logo placement is equal to 20% of the diameter of the circle CIRCLE HIGHLIGHT | PADDING X 10%X 10%X 10%X 10%X X 20%X 20%X 20%X 20%X UP NEXT 5% 72 -- 12 of 59 -- circle highlight | APPROVED use and improper use Center all text within Circle Highlight DO: NEXT Do not place large amounts of text within Circle Highlight DO NOT: ALL NEW EPISODE OF NATURE TONIGHT ON PBS Do not use multiple Circle Highlights in a single layout ALL NEW EPISODE TONIGHT DO NOT: Do not combine Circle Highlight with other graphic elements in a single layout DO NOT: TONIGHT DO NOT: Do not crop any part of Circle Highlight ALL NEW ALL NEW Do not put an image inside Circle Highlight DO NOT: 73 ALL NEW Do not fill the Circle Highlight with the Gradients DO NOT: -- 13 of 59 -- circular forms Using a circular form (ex: for cropping images highlighting larger amounts of text over an image) is not a Circle Highlight, but is a recommended design choice Do not overwhelm the layout with circular forms or create layouts with various circular sizes DO NOT: Do not combine circular forms with a Circle Highlight DO NOT: TUNE IN 74 circle highlight | Circular forms -- 14 of 59 -- Large Circle Highlight The Large Circle Highlight is a bold design element that draws attention to key information with clarity and impact. Best when used: Sparingly and thoughtfully To hold and emphasize key text As a full-screen graphic and animation 1 2 3 75 -- 15 of 59 -- large Circle Highlight | gradient AND layout 76 Use provided artwork to ensure that the Large Circle Highlight is built correctly. Download the Large Circle Highlight Illustrator and Photoshop templates on the Source at . The Large Circle Highlight must always:
 source.pbs.org Be cropped from the top and bottom of the frame Use the Primary Gradient at 80% opacity Be paired with wide shots for background footage or imagery 1 2 3 Do not cover important details or faces with the Large Circle Highlight DO NOT: Medium Blue PBS Blue Light Blue -- 16 of 59 -- large Circle Highlight | roundness and scale 77 roundedness and scale The Large Circle Highlight must be centered and take up the majority of the layout. Like the other rounded graphic elements our brand package, a perfect circle must be used to create the Large Circle Highlight. DO NOT: Do not alter the shape or size of the Large Circle Highlight This
 Night Sunday DO NOT: Do not place the Large Circle Highlight off-center -- 17 of 59 -- Do not fill the Large Circle Highlight with imagery or footage DO NOT: large circle highlight | improper use 78 This
 Night Sunday Do not use the Large Circle Highlight at full opacity DO NOT: Do not crop the sides of the Large Circle Highlight DO NOT: Do not cover faces in the background with the Large Circle Highlight DO NOT: Do not fill the Large Circle Highlight with a solid color DO NOT: This
 Night Sunday This
 Night Sunday DO NOT: Do not decrease the opacity of the Large Circle Highlight Do not pair the Large Circle Highlight with a solid color background DO NOT: This
 Night Sunday Do not change colors of the Large Circle Highlight DO NOT: -- 18 of 59 -- Symbol Crop The Symbol Crop represents a powerful extension of our logo and is used to build brand visibility and awareness. It should not be used in place of the full logo. Download Symbol Crop Illustrator and Photoshop templates on the Source at . source.pbs.org The Symbol Crop represents a powerful extension of our logo, and is used to build brand visibility and awareness. WELCOME 79 -- 19 of 59 -- SYMBOL CROP | LAYOUT Use provided artwork to ensure that the Symbol Crop is cropped correctly. Download Symbol Crop Illustrator and Photoshop templates on the Source at . The Symbol Crop must always: source.pbs.org Be cropped from the left, using the full vertical height of the Profiles Bleed off the top, left and bottom edges of the layout Start the left crop edge just behind the eye, at the point where the back of the head starts to curve Include the PBS Blue background 1 2 3 4 80 -- 20 of 59 -- MINIMUM RATIO The background area of the Symbol Crop should have a minimum width ratio of 1.5 times the height of the Symbol Crop layout symbol crop | RATIO X 1.5X Do not use the Symbol Crop in a square layout DO NOT: 81 -- 21 of 59 -- text use A text use B SYMBOL CROP | text use The Symbol Crop represents a powerful extension of our logo, and is used to build brand visibility and awareness. Thank you! In text use A, the Symbol Crop retains its own space and supports larger amounts of copy In text use B, the Symbol Crop serves as a background element and supports shorter messages 82 -- 22 of 59 -- SYMBOL CROP | text use A Best when used: For larger amounts of text For footers in web When the layout allows for more horizontal space 1 2 3 Do not overlap text with the profiles or shield in the Symbol Crop DO NOT: Only use left-aligned text Make sure that text passes color accessibility over PBS Blue background (see page 29) DO:X 10%X The Symbol Crop represents a powerful extension of our logo, and is used to build brand visibility and awareness. MINIMUM PADDING Minimum padding to the right of the Symbol Crop for text placement is equal to 10% of the height of the Symbol Crop 83 -- 23 of 59 -- SYMBOL CROP | text use B Best when used: As a cover or title page With minimum amounts of text 1 2 Only use centered text Make sure that text passes color accessibility over PBS Blue and Medium Blue backgrounds (see page 27) DO: Thank you! 84 -- 24 of 59 -- symbol crop | improper use Do not place any shapes or logos over or near the Symbol Crop DO NOT: Do not re-create or alter the crop proportion DO NOT: Do not alter the colors of the Symbol Crop; Do not make grayscale DO NOT: Do not add decorative effects such as gradient or drop shadow to the Symbol Crop DO NOT: Do not rotate or flip the Symbol Crop DO NOT: Do not use legacy PBS mark with Symbol Crop DO NOT: Do not use standalone station brand with Symbol Crop DO NOT: Do not use imagery with the Symbol Crop DO NOT: Do not use the Gradients with the Symbol Crop DO NOT: 85 -- 25 of 59 -- TONIGHT Season Premiere Line Highlight TONIGHT Highlight Line 1 Line and Highlight ALL NEW The Line and Highlight is a versatile device inspired by the motion of a digital interface. It calls attention to key information and moves the eye through content. Best when used: To highlight key information To move through content like a menu 1 2 Do not use the line and highlight in print DO NOT: Download Line and Highlight Illustrator and Photoshop templates on the Source at . source.pbs.org 86 -- 26 of 59 -- LINE AND HIGHLIGHT | Backgrounds ALL NEW Outback Tonight 8/7C option a: background is image or footage option b: background is a solid color TONIGHT Season Premiere Approved background color overlay options: PBS Blue Navy Blue Medium Blue Approved background color fill options: PBS Blue Navy Blue Medium Blue See page 28 for guidance on color overlays ALL NEW Outback Tonight 8/7C Do not use the Line and Highlight on a white or other non-approved background color DO NOT: TONIGHT ALL NEW Do not use the Line and Highlight on a white or other non-approved background color overlay DO NOT: 87 -- 27 of 59 -- MINIMUM OPACITY: 20% WHITE MAXIMUM OPACITY: 30% WHITE The line should be white with a minimum opacity of 20% The line should be white with a maximum opacity of 30% LINE AND HIGHLIGHT | LINE OPACITY TONIGHT TONIGHT Season Premiere Season Premiere When designing with a Line and Highlight, download templates on the Source at . source.pbs.org 88 -- 28 of 59 -- VERTICAL LINE LAYOUT HORIZONTAL LINE LAYOUT The height of the line is equal to the height of the highlighted text The width of the line is equal to the width of the highlighted text LINE AND HIGHLIGHT | HIGHLIGHT SIZING TONIGHT Season Premiere TONIGHT ALL NEW 89 -- 29 of 59 -- X TONIGHT2X Season Premiere TONIGHT4X Season Premiere VERTICAL LINE LAYOUT MINIMUM PADDING Minimum padding between the Line and Highlight and text is equal to 2x the width of the line. This is recommended for smaller screen sizes VERTICAL LINE LAYOUT MAXIMUM PADDING Maximum padding between the Line and Highlight and text is equal to 4x the width of the line. This is recommended for larger screen sizes HORIZONTAL LINE LAYOUT MINIMUM PADDING Minimum padding between the Line and Highlight and text is equal to 2x the height of the line. This is recommended for smaller screen sizes HORIZONTAL LINE LAYOUT MAXIMUM PADDING Maximum padding between the Line and Highlight and text is equal to 4x the height of the line. This is recommended for larger screen sizes LINE AND HIGHLIGHT | PADDING TONIGHTX 2X TONIGHT X 4X X 90 -- 30 of 59 -- LINE AND HIGHLIGHT | line THICKNESS LINE THICKNESS To allow for flexibility, the recommended line thickness is between 8px and 20px for both horizontal and vertical layouts EXAMPLES Line thickness will depend on canvas size and platform X X = 20px thick Tune-in animation Canvas at 1080 x 1080px X = 8px thick Menu Canvas at 750 x 1334px X When designing with a Line and Highlight, download templates on the Source at . source.pbs.org 91 -- 31 of 59 -- line and highlight | Approved use and improper use Use only one highlight color (Options: Teal, Yellow, Coral, or White) DO: Use the line horizontally or vertically DO: TONIGHT TONIGHT ALL NEW Season Premiere Do not use the line if it does not extend across the whole layout DO NOT: Do not use multiple highlights in one line DO NOT: 8PM 9PM TONIGHT ALL NEW Do not slant or curve the line DO NOT: Avoid cutting through the line with blocks of background color AVOID: TONIGHT Avoid highlighting large amounts of text AVOID: ALL NEW EPISODE TONIGHT Summer of Space Avoid using a highlight with the same weight as the highlighted text AVOID: TONIGHT Summer of Space 92 -- 32 of 59 -- Illustration Inspired by the timeless simplicity and humanity of our logo, our illustrations capture our creative spirit, evoke emotion, and complement our imagery in a bright and welcoming way. Consider using: For a branded experience as an alternative to photography 1 These are the approved and licensed PBS illustrations for use in their entirety without modification. Download illustrations on the Source at . source.pbs.org Do not use illustrations On-Air DO NOT: 93 -- 33 of 59 -- ILLUSTRATION | STYLE HUMAN FORM Our style is simple yet expressive, blending bold geometry with human, flowing forms. Thoughtful, minimal details add unique personality and reflect the beautiful diversity of our audiences FOCUSED COLOR Strongly referencing our vibrant color palette, our flexible style emphasizes a primary selected color with a measured amount of accent colors FLAT PERSPECTIVE Subject is illustrated in a direct and engaging manner, using a one-point perspective to minimize distortion or complexity CLEAR CONTENT We keep detail to a minimum, including only essential visual cues 94 -- 34 of 59 -- Illustration | APPROVED Use AND improper use Do not make illustrations grayscale DO NOT: Do not adjust color values DO NOT: Do not use components of illustrations individually outside of the original illustration composition DO NOT: DO: Anchor illustrations to the base of the layout Do not place illustrations in free-floating formats DO NOT: Do not adjust lines or shapes DO NOT: 95 -- 35 of 59 -- Illustration | improper use Do not crop illustrations DO NOT: Do not animate illustrations DO NOT: Do not create new illustrations DO NOT: Do not combine photography with illustration DO NOT: Do not add effects such as gradient or drop shadow DO NOT: Do not rotate illustrations DO NOT: 96 -- 36 of 59 -- Download Pattern files and templates on the Source at . source.pbs.org Best when used: In simple layouts With a small amount of text When brand or show imagery is not available 1 2 3 Pattern The Patterns provide depth and interest to otherwise simple layouts. Community embraces the circular form of the PBS Logo and abstractly represents a crowd of people. Insight cleverly turns the P, B, and S letters into an energetic puzzle of colors. COMMUNITY Insight 97 -- 37 of 59 -- 98 Medium Blue #0F1E8C PATTERN | color versions C100 M65 Y0 K0 C100 M80 Y0 K21 C100 M82 Y0 K42 Print color values: Digital color values: PBS Blue #2638C4 Navy #0A145A COMMUNITY INSIGHT COMMUNITY INSIGHT DIGITAL use print use Color has been placed intentionally across each shape within both Patterns to create certain visuals (i.e., the P, B, and S letters in Insight) and to avoid others. Only the following blue color scheme is approved for use with the Patterns. Make sure you follow the specific color values below whether working digitally or in print. Note: Print values for Medium Blue and Navy have been shifted from their original. See page 21 for original print values. -- 38 of 59 -- PATTERN | approved use and Improper Use 99 Do keep the original colors of the Patterns as-is DO: Do not alter the colors of the Patterns DO NOT: -- 39 of 59 -- PATTERN | PRINT USE Examples of printed use cases: One-sheets Stationery Workbooks 1 2 3 Examples of physical use cases: Signage Swag 1 2 Do seek approval from PBS’s brand team at if using Pattern on swag. Do allow additional time for swag projects to ensure the colors print accurately and with enough contrast on certain materials. Note: It’s suggested you involve the brand team early on in the process before designs are finalized. brand@pbs.org DO: PRINT USE Print color values have been shifted to create better contrast and color accuracy across printed and physical materials. These values should not be shifted further when printing on paper. 100 -- 40 of 59 -- PATTERN | PATTERN ROWS AND COLUMNS PATTERN ROWS AND COLUMNS The Patterns can be divided by rows and columns, which consist of horizontal and vertical slices that protect the integrity of individual shapes without cutting into them. Note: To avoid inconsistent use, the Pattern templates have multiple layouts, including 16:9, 9:16, 1:1, and individual rows and columns. Download the templates at source.pbs.org. ROW COLUMN COMMUNITY By adjusting their scale, the Patterns can bring subtle dimension to the layout or create a bold statement. *See columns and rows for Insight in the template file 101 -- 41 of 59 -- PATTERN | scale using MULTIPLE rows OR COLUMNS To keep the Patterns’ design intact and recognizable, consider the number of Pattern rows and columns in a given area. Note: Use rows as the guide for applying Pattern in horizontal layouts. Use columns as the guide for applying Pattern in vertical layouts. scale Using MULTIPLE pattern rows or Columns Most of the time, multiple rows or columns of Pattern should be used together. However, too many rows can make the area too busy and excessively crowded. For most cases, using 6 rows at most in a given area is recommended. 102 5 ROWS INSIGHT COMMUNITY WELCOME TO THE MEETING 6 ROWS -- 42 of 59 -- Document Title Example Here PATTERN | scale using few rows or columns scale Using few pattern rows OR COLUMNS 1 ROW For most cases, using too few Pattern rows in a given area can make the Pattern too abstract and unrecognizable from its original form. Using at least 3 rows in a given area is recommended. There are instances where using one row is appropriate, such as on corporate stationery. 3 ROWS To keep the Patterns’ design intact and recognizable, consider the number of Pattern rows and columns in a given area. Note: Use rows as the guide for applying Pattern in horizontal layouts. Use columns as the guide for applying Pattern in vertical layouts. INSIGHT INSIGHT 103 -- 43 of 59 -- PATTERN | filling the area If the aspect ratio of the area does not allow whole rows and/or columns, see next page for alignment and cropping recommendations . fILLING THE AREA Include whole rows and columns to fill the intended area (horizontally and vertically) as much as possible. Do not stretch or squeeze the Pattern to do this. Avoid thin slivers of shapes along the edges of the Pattern area. 16:9 COMMUNITY 1:1 INSIGHT 2:3 COMMUNITY 104 -- 44 of 59 -- PATTERN | alignment with cropping Alignment within the page can bring the layout a sense of stability. Cropping can be used as a way to generate energy. Horizontal ALIGNMENT Horizontal alignment keeps the Pattern rows intact and crops into the columns. Vertical alignment keeps the Pattern columns intact and crops into the rows. COMMUNITY Insight VERTICAL ALIGNMENT ALIGNMENT WITH CROPPING If the area to be filled does not allow whole rows and columns of the Pattern, choose one orientation (horizontal or vertical) for alignment and center the Pattern along the other orientation for evenly cropped shapes. Shapes should only be cropped on parallel sides. COMMUNITY Insight *Light overlay illustrates the cropped portion of the pattern; used for illustrative purposes only. *Light overlay illustrates the cropped portion of the pattern; used for illustrative purposes only. 105 -- 45 of 59 -- Do not use more than 6 rows of Pattern in a layout DO NOT: PATTERN | ALIGNMENT with CROPPING | Approved USE and Improper Use DO NOT: Do not pair multiple scales of Pattern in one layout Do not rotate the Patterns DO NOT: Do not mirror or
 flip the Patterns DO NOT: Do not crop into the rows or columns to form thin slivers of shapes DO NOT: Do not use both Patterns in the same layout or project DO NOT: Do not stretch or squeeze the Pattern DO NOT: Do use only one Pattern in a single layout or project DO: 106 -- 46 of 59 -- PATTERN | Approved overlays Adding an overlay set to at least 50% opacity helps elements like text stand out overtop of the Pattern. COLOR OVERLAY OPTIONs Navy Blue Do not use a white or light-colored overlay on the Patterns DO NOT: Do not make the overlay on the Patterns too dark DO NOT: 107 THANK YOU -- 47 of 59 -- PATTERN | with logo & typography When an image or solid color isn’t suitable, Pattern can be used as a background within a layout. The PBS Logo and/or text can be placed over top of the Pattern, as long as there is ample readability and contrast. KEEP ELEMENTS TO A MINIMUM Prioritize legibility be mindful of how elementS interact Use logo colorways and font colors that offer high contrast over the Pattern. Use a font weight that is heavy enough and a point size that is large enough for ample legibility. Adding an overlay of Navy set to 50% opacity helps elements stand out against the Pattern.
 See page 28 for approved overlays. Place the PBS Logo and text over the Pattern in a way that avoids legibility or optical issues. Avoid shapes that match the solid color background area and form irregular gaps in the Pattern. Pattern can add energy and interest to a layout. However, when a logo or text is placed overtop, the Pattern can become distracting or make large blocks of text difficult to read. In these instances, avoid placing logos and text on top of the Pattern. THANK YOU Document Title Example Here VIEWERS
 LIKE YOU 108 -- 48 of 59 -- Do keep copy short, no more than a few words DO: THANK YOU PATTERN | With Logo & Typography | Approved USE and Improper Use Do use PBS Sans Medium, Bold, or Black for best legibility overtop of the Pattern Viewers Like You DO: Do not use PBS Sans Light or Regular on top of the Pattern, which can diminish legibility DO NOT: Welcome to the meeting Do use brand colors that allow for high contrast against the Pattern background DO: THANK YOU Do pair the Pattern with the white PBS logo for best contrast DO: DO: Do not use a font other than PBS Sans with the Pattern DO NOT: VIEWERS LIKE YOU Do not place large amounts of text overtop of the Pattern DO NOT: made possible by contributions from viewers like you Do not use scale the Pattern too small behind text and create a busy background DO NOT: Viewers Like You 109 -- 49 of 59 -- SAMPLE TITLE Subtitle PATTERN | WITH OTHER GRAPHIC ELEMENTS Pattern can be used as background within a layout when an image or solid color alone is not suitable. However, Pattern should not be used if there are already multiple visual elements used within a layout. circle highlight lINE & hIGHLIGHT Circle Highlights add color to a Pattern layout. Match the Circle Highlight's height to the height of a Pattern row or column for visual alignment. Align the Line & Highlight directly in the middle of two columns. Be mindful of where the highlighted text aligns with the Pattern behind it. CIRCLE CROP The Patterns can be paired with the Circle Crop. However, it's often unnecessary and can crowd the layout with too many elements. Keep layouts simple and, whenever possible, avoid using both by choosing either the Circle Crop or a Pattern. ALL NEW Report title subtitle 110 -- 50 of 59 -- PATTERN | with Other Graphic Elements | Improper Use Do not use illustration with the Pattern DO NOT: Do not embed imagery into the Pattern DO NOT: DO NOT: Do not use one of the Pattern colors in a Circle Highlight over the Pattern ALL NEW Do not use imagery with the Pattern DO NOT: 111 -- 51 of 59 -- Motion combined with the brand Patterns bring them new life and energy. The animated Pattern templates showcase our Insight Pattern with “Sparkle” and “Reveal” motion options as well as versions using our Patterns as abstract corner treatments. Templates that use our Insight Pattern are available as an animated background with and without editable text. Templates that use our Pattern Corners are available as animated backgrounds. Download animated Pattern templates on the Source at . source.pbs.org Animated Pattern 112 -- 52 of 59 -- PATTERN | ANIMATED PATTERN | GENERAL USE The animated Pattern is for: On-Air packaging Social media 1 2 Best when used as a plain background under: Type Branding By itself 1 2 3 For more info on animated Pattern use, see the Animated Brand Pattern Guide on the Source at . source.pbs.org 113 -- 53 of 59 -- SPARKLE REVEAL animated pattern | sparkle and reveal The “Sparkle” animated Pattern uses the shapes of the Insight Pattern to create twinkling effect behind text The “Reveal” animated Pattern fades the Pattern into the background to reveal text 114 -- 54 of 59 -- PATTERN | ANIMATED PATTERN | typography 16:9 Version 1:1 Version 9:16 Version The animated Pattern templates include versions with multiple lines of text and type treatments that align with the Station After Effects Graphics Toolkit. For more information on how to use typography with the animated Pattern, see the Animated Brand Pattern Guide on the Source at . source.pbs.org 115 -- 55 of 59 -- PATTERN | ANIMATED PATTERN | Approved USE and Improper Use DO NOT: Do not increase the scale of the animated Pattern THANK YOU Do not increase the opacity of the overlay layer DO NOT: Do not use other brand elements with the animated Pattern DO NOT: Do keep the Pattern 6 rows high for 16:9 animated Pattern DO: Do make sure the type is centered horizontally on the animated Pattern DO: Do keep the overlay opacity to 20% DO: THANK YOU Do not decrease the scale of the animated Pattern DO NOT: Do not change
 the speed of the animated Pattern DO NOT: VIEWERS LIKE YOU. tHANK YOU! Do not decrease the opacity of the overlay layer DO NOT: For more information on approved and improper use of the animated Pattern, see the Animated Brand Pattern Guide on the Source at . source.pbs.org 116 -- 56 of 59 -- 117 ANIMATED Pattern | animated PATTERN CORNERS For more information on how to use the animated Pattern Corners, see the On-Air Toolkit Guide on the Source at . source.pbs.org Inspired by abstract shapes in our Insight and Community Patterns, animated Pattern Corner templates featuring abstracted sections of our Insight and Community Patterns are available in the On-Air Toolkit. The templates show the shapes fading in and out, creating a subtle shimmering effect. The animated Pattern Corners are for: On-Air packaging 1 Do not use the animated Pattern Corners for static layouts DO NOT: ANIMATED PATTERN CORNERS -- 57 of 59 -- ANIMATED PATTERN | animated pattern cORNERS | Improper Use DO NOT: Do not create new or unique Pattern Corners outside of
 what is provided in
 the On-Air Toolkit 118 Do not use animated Pattern Corners for square layouts DO NOT: For more information on how to use the animated Pattern Corners, see the On-Air Toolkit Guide on the Source at . source.pbs.org -- 58 of 59 -- -- 59 of 59 --