PBS App
July 2024
Marketing Guide

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Table of Contents
MESSAGING . . . . 	4-6
Approved use . . . . . . . . . . . .

Approved language
using “free” . . . . . . . . . . . . . .

Approved fine print . . . . . . .
4

5

6
INTRODUCTION . 	1-3
Stream anytime, anywhere
with the free PBS app. . . . . .
Phased out messaging
and creative . . . . . . . . . . . . . .
App icon use . . . . . . . . . . . . .
1

2

3
CREATIVE . . . . . . 7-10
7

8

9

10
Logo use and call to action .

PBS app promotion. . . . . . . .
PBS app and PBS Passport
promotion . . . . . . . . . . . . . . .
Improper use . . . . . . . . . . . .

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New
ANI
Write My Name in the Book of Life
FINDING YOUR ROOTS
Spotlight
Looking for Life on Mars
NOVA
Resume Watching
Live TV
Watch Your Local PBS Livestream
Continue Watching
New
ANI
Far from Home
FINDING YOUR ROOTS
Spotlight
New Eye on the Universe
NOVA
Resume Watching
Live TV
Watch Your Local PBS Livestream
Continue Watching
Nebraska Public Media Livestream
7:00 PM 	Call the Midwife 	Episode One
VICTORIA
London Bridge is Falling Down
My List
Home
PBS NEWSHOUR
Supreme Court considers limits of immunity
My List
Home
1
PBS app users have access to new and classic PBS shows
that are available to watch on-demand or livestreamed
from their local PBS station, all from their favorite device.
App users can create their own perfect watchlist and
start streaming new PBS shows and great local programs
for free! The PBS app is available to download on most
streaming and mobile platforms. As an added benefit,

PBS app users can support their local station and watch
even more on the PBS app with PBS Passport.
Stream anytime,
anywhere with

the 	free PBS app.
1

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2
PHASED OUT MESSAGING AND CREATIVE
Previous "PBS Video App" naming and branding is now phased out and no longer approved for use in any marketing, communications, digital placements, or creative assets.

This includes all versions of "PBS Video App" in text and creative/icons/logos.
CREATIVE
PBS VIDEO APP
MEssaging
Download the PBS
Video App for free.

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app icon | APPROVED USE
3
MOBILE APP ICON
The PBS app icon will remain in use for
mobile and OTT app placements as the
primary app graphic.
The PBS app icon is only used for the app
itself on mobile and OTT devices, including
in app stores.
APP STORE ICON
The PBS app icon may be used in assets/
placements dedicated to mobile and tablet
app promotions. General PBS app promos
and campaigns should leverage the PBS
logo as the default.

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Messaging | APPROVED USE and examples
4
Written examples
AUDIO EXAMPLES
Do use all caps and
the PBS Sans font
for all creative
assets that
reference
the PBS app
DO:
DO:
Do lead with ‘the’
when referencing
the product
DO:
Do use “STREAM
ON THE PBS APP”
as the default
call to action
on promotional
assets, using
all caps
DO:
Do use all lowercase
for "app" when using
platform- or creative-
specific font. This
includes articles,
press releases, social
copy, etc.
GET THE FREE
PBS APP
The PBS app is available
to download on the
following platforms:
Download the PBS app STREAM ON

THE PBS APP “Download the PBS app”

“Watch on the PBS app”

ACCEPTABLE:
Do use “App” in Title
Case when used in a
Headline or Email
Subject Line, where
all words are
capitalized
PBS App Weekly Update

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Messaging | Approved language using "free"

5
DOWNLOAD + “FREE” 	stream/watch + “free” 	“free” with passport content
“Watch anytime, anywhere with
the free PBS app”

“Watch now on the free PBS app”

“Stream now on the free PBS app”

“Watch now on the free PBS app”

“Download the free PBS app”

“Download the PBS app for free”

“Get the free PBS app”

The PBS app is free to download and some content within the app is free for all users to stream (FVOD). There is also content on the app that requires local PBS station
membership to access via the local station member benefit called “PBS Passport” (MVOD).

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6
MESSAGING | APPROVED FINE PRINT
Approved “Free PBS app” fine print
Approved language
using “Free”
approved fine print
Membership fine print is required on marketing assets
that reference “the Free PBS app.”
Use approved fine print with “Free PBS app” CTAs since
the app contains both free and PBS Passport content:
“*Local PBS station membership required to access
some content”

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CREATIVE | Logo use AND CALL TO ACTION
7
Use the PBS logo as the primary graphic when referencing the PBS app in creative.
PBS LOGO and call to action
ON CREATIVE
The PBS logo (including animated versions) should be
used with approved CTAs for PBS app promotions and
communications.

Follow the PBS Style Guide for approved PBS logo use
to reference the PBS app:
.

http://to.pbs.org/pbs-
brand-guidelines

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CREATIVE | PBS APP PROMOTION
8
PBS APP PROMOTION
PBS app promo banners and app genre banners are
available to download on the Source in multiple sizes:
.	source.pbs.org

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CREATIVE | PBS APP AND PBS PASSPORT PROMOTION
9
PBS APP AND PBS PASSPORT
PROMOTION
When promoting PBS Passport and the PBS app, place the
PBS Passport or local station Passport logo next to the PBS
logo, following associated guidelines:
or 	.
http://to.pbs.org/
pbs-brand-guidelines 	source.pbs.org

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CREATIVE | APPROVED AND IMPROPER USE
10
DO:
Do use the PBS
logo for PBS app
promotions
DO NOT:
Do not use the
PBS app mobile
icon in place of
the PBS logo in
designed layouts
or on the web
DO NOT:
Do not embed
the PBS logo
in text
STREAM ON THE PBS APP
Download the

app for free.
DO NOT:
Do not use the
PBS app mobile
icon as a part of
a logo + copy
lockup
THE

PBS

APP

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